Wednesday, 2 July 2014

Food Photography Mood Board


Here is a mood board showing the different types of food photography, showing what different lighting can be used and how the food can be presented.

Thursday, 26 June 2014

Studio Shoot

In this session we looked a little on portrait photography, but then we focused more on the different lighting techniques and including more than just the subject in the image. This was a good session as we got to see how to set up the different techniques (mainly hi-key and low-key) and see how the images came out. Here are some of the images:










Monday, 23 June 2014

Airbrushing

Since the birth of Photography, many images have been manipulated in many different ways to suit the visions of the photographer or to present a certain point of view. 

Why is it done?
In the days of film, it was carried out by skilled technicians- most of the time on the negative itself, prior to printing or more often in the darkroom under the cool light of the enlarger.

In the present, Photo editing is now carried out of computer software such as Adobe Photoshop and literally anything can be done. You can even do it on your phone using an app. 

Photographs are edited to how people want them to be in the perfect world and merely and up not being reality, but reflecting it. 

Here are some examples of before and after airbrushing:



Once you know the basics, it can be quite easy to so simple airbrushing. Here are some I produced:


 Before:Here you can see quite a dark skin tone, a few lines and dark freckles on her nose.
After: Here you can see a much lighter a smoother skin tone giving it a healthier look. There are less lines around her eyes and fore head, it doesn't look as shinny and the freckles on her nose aren't as dark. 




Air brushing can also make old people look younger by reducing wrinkles and changing the skin tone:

 Before: Here you can see dark circles around her eyes and wrinkles under her eyes and cheeks.
After: you can see its much brighter around her eyes now, making her look a little younger, her skin tone is brighter and there is less wrinkles. And also the blemishes on her neck and chest aren't as visible.

Portrait Photography - Pro Forma Powerpoint











Wednesday, 11 June 2014

Pack Shot introduction and Evaluation

In this session were were introduced to the process of pack shot photography. When we entered the room we saw on the table lots of different products from Tesco such as Fairy Liquid, Old El Paso meal kits, Natural bars, Heinz baked beans, M&M's, Colgate toothpaste. etc.

The camea was set up on a tripod connected to a MacBook via a USB. Using the software 'EOS Utility', this enabled us to see the images we had just taken on the MacBook screen, allowing us to make sure the image were sharp and had the correct colour and lighting. This Software also automatically saved the images to the computer. 

The products sat on a white curve of paper with two pieces of foam card on either side to reflect the light. Behind the foam cards were the lights - one was key light, whilst the other was fill light; allowing for a smooth gradient light on the product. Once a few photographs were taken, we placed on the next product.

Finally was placed the image files into Photoshop so then adjustments could be made. Corrections such as removing dust/dirt with the spot healing tool. Adjusting the colour levels to make them bright and vibrant, not dull.Once the images were edited, we sent them to our client, Tesco.

Food Photography - Ideas and illegal/ethical issues







Food Photography - Pro Forma powerpoint