In this session were were introduced to the process of pack shot photography. When we entered the room we saw on the table lots of different products from Tesco such as Fairy Liquid, Old El Paso meal kits, Natural bars, Heinz baked beans, M&M's, Colgate toothpaste. etc.
The camea was set up on a tripod connected to a MacBook via a USB. Using the software 'EOS Utility', this enabled us to see the images we had just taken on the MacBook screen, allowing us to make sure the image were sharp and had the correct colour and lighting. This Software also automatically saved the images to the computer.
The products sat on a white curve of paper with two pieces of foam card on either side to reflect the light. Behind the foam cards were the lights - one was key light, whilst the other was fill light; allowing for a smooth gradient light on the product. Once a few photographs were taken, we placed on the next product.
Finally was placed the image files into Photoshop so then adjustments could be made. Corrections such as removing dust/dirt with the spot healing tool. Adjusting the colour levels to make them bright and vibrant, not dull.Once the images were edited, we sent them to our client, Tesco.
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